Aruga

Industries ✓

Aruga lists travel and tourism, arts and major events, government and community, and leisure and retail among its areas of work. Its Brisbane Markets case study describes publicity for a mango auction that raised money for charity.

• Arts and major events
• Charity
• Government and community
• Leisure and retail
• Travel and tourism

Sources 1 · 2

Expertise ✓

Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.

• Brand partnerships
• Brand strategy
• Campaign marketing
• Conference management
• Content production
• Copywriting
• Crisis communications
• Digital marketing
• Event activations
• Graphic design
• Influencer marketing
• Internal communications
• Issues management
• Media monitoring
• Media relations
• Media training
• Public relations
• Reputation management
• Risk assessment
• Social media marketing
• Stakeholder communications
• Stakeholder mapping
• Website design

Sources 1 · 2 · 3 · 4 · 5 · 6 · 7

Listed clients ✓

Aruga’s published clients include Shine Lawyers, Subway Australia, Queensland Symphony Orchestra and Tangalooma Island Resort. Its case studies describe a five-part anniversary series for Shine Lawyers, a sustained PR and influencer programme for Subway Australia, Meta advertising for the orchestra and launch publicity for the resort’s beachfront cabana club.

Publications ✓

Aruga reports that its campaign for the Brisbane Markets Mango Auction led to a print feature in The Courier-Mail.

• 9Travel↗
• ABC News Breakfast↗
• QWeekend↗
• Sunrise↗
• The Courier-Mail↗
• Today↗

Sources 1 · 2