ArugaContact ✓
Brisbane, AustraliaIndustries ✓
Aruga identifies travel and tourism, arts and major events, government and community, and leisure and retail as sectors it serves. Its charity work includes media and event support for the Brisbane Produce Market’s mango auction.
Expertise ✓
Aruga combines media relations, influencer marketing and event activations. For Tangalooma Island Resort’s cabana club launch it pitched news and trade outlets, hosted media and creators, and produced a video news release. Its reputation practice also offers crisis planning and stakeholder support.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 2 Source 1 |
1.5 (384 scored) |
| Consumer campaigns | 2 Source 1 |
1.9 (119 scored) |
| B2B communications | Insufficient evidence | 1.8 (62 scored) |
| Corporate reputation | 1 Source 1 |
1.4 (167 scored) |
| Crisis and issues | 1 Source 1 |
1.1 (190 scored) |
| Public affairs | Insufficient evidence | 1.3 (65 scored) |
| Investor relations | Insufficient evidence | 1.6 (18 scored) |
| Influencer and creator relations | 2 Source 1 |
1.6 (121 scored) |
| Social and content | 2 Source 1 |
1.4 (256 scored) |
| Events and experiences | 2 Source 1 |
1.5 (214 scored) |
Additional summary sources Source 1
- Brand partnerships
- Brand strategy
- Campaign marketing
- Conference management
- Content production
- Copywriting
- Crisis communications
- Digital marketing
- Event activations
- Graphic design
- Influencer marketing
- Internal communications
- Issues management
- Media monitoring
- Media relations
- Media training
- Public relations
- Reputation management
- Risk assessment
- Social media marketing
- Stakeholder communications
- Stakeholder mapping
- Website design
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7
Similar agencies
Agencies with a similar pattern of documented expertise.
Listed clients ✓
Aruga’s published clients include Shine Lawyers, Subway Australia, Queensland Symphony Orchestra and Tangalooma Island Resort. Its case studies describe a five-part anniversary series for Shine Lawyers, a sustained PR and influencer programme for Subway Australia, Meta advertising for the orchestra and launch publicity for the resort’s beachfront cabana club.
- Affordable Art Fair
- Alliance Française
- ANZAC Day Parade Brisbane
- arTour
- Australasian Dance Collective
- Aviation Australia
- Bared Footwear
- BCF
- Benzina Zero
- Bigtoon Animation
More
- Brisbane Airport Corporation
- Brisbane Broncos
- Brisbane City Council
- Brisbane Economic Development Agency
- Brisbane Festival
- Brisbane International Film Festival
- Brisbane Markets
- Brisbane Powerhouse
- Brisbane Sustainability Agency
- Brisbane Writers Festival
- Brisbane Youth Service
- By.Artisans
- Cairns Regional Council
- Cancer Council Queensland
- Children’s Hospital Foundation
- City Parklands
- DVConnect
- Economic Development Queensland
- Emma Dean
- Foot Locker
- Function Well
- Gerard’s
- Glo House
- Halcyon
- Health Dynamics 360
- Heart of Gold International Short Film Festival
- Hipcamp
- Horizon
- IMAGINARIA Brisbane
- Ipswich City Council
- Kickon Group
- La Boite Theatre
- LGBTQ Domestic Violence Awareness Foundation
- Matilda Awards
- MediADVICE
- News Corp Australia
- Nitro Circus
- Noosa Alive!
- Noosa Eat and Drink Festival
- Oche Fortitude Valley
- Opera Queensland
- Orange Sky
- Pet Resorts Australia
- Pico Play
- Plungie
- QMusic
- Queensland Airports Limited
- Queensland Government
- Queensland Museum
- Queensland Music Festival
- Queensland Symphony Orchestra
- Queensland Theatre Company
- Riverlife
- Rosies – Friends on the Street
- RSL Art Union
- RSL Queensland
- Rural Aid
- Sanctuary Cove International Boat Show
- Saturday Fresh Markets
- Scenic Rim Trail
- Shine Lawyers
- Soak Bathhouse
- Sony Music Entertainment
- Stage School Australia
- Subway Australia
- Swimply
- Sydney International Boat Show
- Tangalooma Island Resort
- The ASE Group
- The Cheesecake Shop
- The Gathering Festival
- The Growth Drivers
- The Little Red Company
- The Princess Theatre
- The Star Brisbane
- The Star Residences Gold Coast
- The Tivoli
- The Westin Brisbane
- Tom Oliver Productions
- Tourism & Events Queensland
- Tourism Whitsundays
- Townsville City Council
- Trade and Investment Queensland
- Travellers Group
- Ugly Xmas Rashie
- UQ Business School
- UQ Business, Economics and Law Faculty
- UQ Institute for Molecular Bioscience
- Vinnies
- VOLY
- YFS
- Zumba
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 · 18 · 19 · 20 · 21 · 22 · 23 · 24 · 25 · 26 · 27 · 28 · 29 · 30 · 31 · 32 · 33 · 34 · 35 · 36 · 37 · 38 · 39 · 40 · 41 · 42 · 43 · 44 · 45 · 46 · 47 · 48 · 49 · 50 · 51 · 52 · 53 · 54 · 55 · 56 · 57 · 58 · 59 · 60 · 61 · 62 · 63 · 64 · 65 · 66 · 67 · 68 · 69 · 70 · 71 · 72 · 73 · 74 · 75 · 76 · 77 · 78 · 79 · 80 · 81 · 82 · 83 · 84 · 85 · 86 · 87 · 88 · 89 · 90 · 91 · 92 · 93 · 94 · 95 · 96 · 97 · 98 · 99 · 100 · 101 · 102
Publications ✓
Aruga reports that its campaign for the Brisbane Markets Mango Auction led to a print feature in The Courier-Mail.