ArugaOffices
Industries
Aruga’s travel and tourism work includes a Tourism & Events Queensland campaign. The agency reports that it matched regional itineraries with journalists and creators to promote winter trips across Queensland.
Sources 1
Expertise ✓
Aruga combines campaign marketing and media relations with content production. Its Aviation Australia case study features an anniversary magazine, and its Tangalooma work describes the launch of a beachfront cabana club.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 2 Source 1 |
1.2 (229 scored) |
| Consumer campaigns | 2 Source 1 |
2.1 (25 scored) |
| B2B communications | Insufficient evidence | 1.5 (12 scored) |
| Corporate reputation | Insufficient evidence | 1.2 (51 scored) |
| Crisis and issues | Insufficient evidence | 1.0 (101 scored) |
| Public affairs | Insufficient evidence | 1.1 (30 scored) |
| Investor relations | Insufficient evidence | 1.8 (4 scored) |
| Influencer and creator relations | 2 Source 1 |
1.4 (49 scored) |
| Social and content | 2 Source 1 |
1.1 (121 scored) |
| Events and experiences | Insufficient evidence | 1.2 (86 scored) |
Additional summary sources Source 1
- Campaign marketing
- Content production
- Event activations
- Influencer marketing
- Media relations
- Public relations
Similar agencies
Agencies with a similar pattern of documented expertise.
- Hatch 4 shared axes
- Agency 9 3 shared axes
- Kindred 4 shared axes
- ARPR 3 shared axes
- Hope & Glory 4 shared axes
Publications ✓
Aruga reports that its Queensland tourism outreach led to features in 9Travel. Its media campaign for the Brisbane Markets Mango Auction drew coverage in The Courier-Mail and on Sunrise.