ArugaOffices
Industries
Aruga documents work in travel and tourism, including communications around the launch of a beachfront cabana club at Tangalooma.
Sources 1
Expertise
Aruga combines campaign marketing and media relations with content production. Its Aviation Australia case study features an anniversary magazine, and its Tangalooma work describes the launch of a beachfront cabana club.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 2 Source 1 |
1.2 (239 scored) |
| Consumer campaigns | 2 Source 1 |
2.0 (28 scored) |
| B2B communications | Insufficient evidence | 1.5 (13 scored) |
| Corporate reputation | Insufficient evidence | 1.3 (59 scored) |
| Crisis and issues | Insufficient evidence | 1.0 (104 scored) |
| Public affairs | Insufficient evidence | 1.1 (32 scored) |
| Investor relations | Insufficient evidence | 1.8 (4 scored) |
| Influencer and creator relations | 2 Source 1 |
1.4 (53 scored) |
| Social and content | 2 Source 1 |
1.2 (131 scored) |
| Events and experiences | Insufficient evidence | 1.2 (92 scored) |
Additional summary sources Source 1
- Campaign marketing
- Content production
- Event activations
- Influencer marketing
- Media relations
- Public relations
Similar agencies
Agencies with a similar pattern of documented expertise.
- Hatch 4 shared axes
- Agency 9 3 shared axes
- Kindred 4 shared axes
- ARPR 3 shared axes
- Hope & Glory 4 shared axes
Publications ✓
Aruga reports that its campaign for the Brisbane Markets Mango Auction led to a print feature in The Courier-Mail.