Boyd PRContact ✓
Auckland, New ZealandIndustries ✓
Boyd PR’s published work spans tourism and visitor attractions, retail and home furnishings, museums, and food and beverage.
Expertise ✓
Boyd PR combines media relations and content production with event management and experiential marketing. It offers crisis communications and documents influencer marketing for Fever-Tree.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 3 Source 1 · Source 2 |
1.5 (400 scored) |
| Consumer campaigns | 3 Source 1 · Source 2 |
1.9 (137 scored) |
| B2B communications | 2 Source 1 |
1.8 (68 scored) |
| Corporate reputation | 2 Source 1 |
1.4 (185 scored) |
| Crisis and issues | 1 Source 1 |
1.1 (205 scored) |
| Public affairs | 1 Source 1 |
1.3 (70 scored) |
| Investor relations | 1 Source 1 |
1.5 (19 scored) |
| Influencer and creator relations | 2 Source 1 |
1.6 (134 scored) |
| Social and content | 2 Source 1 |
1.4 (273 scored) |
| Events and experiences | 3 Source 1 · Source 2 |
1.6 (227 scored) |
Additional summary sources Source 1
- Content production
- Corporate communications
- Crisis communications
- Event management
- Experiential marketing
- Government relations
- Influencer marketing
- Investor relations
- Marketing communications
- Media relations
- Media training
- Paid media
- Reputation management
- Social media
- Sponsorship
- Stakeholder management
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10
Similar agencies
Agencies with a similar pattern of documented expertise.
Listed clients ✓
Boyd PR promoted Skyline’s 100 millionth luge ride, supported IKEA’s first New Zealand store launch and publicized the NZ Liberation Museum – Te Arawhata.
Publications ✓
Boyd PR’s Skyline case reports coverage of the luge milestone on Seven Sharp and Newstalk ZB and in The New Zealand Herald.
Sources 1