Offices
Industries ✓
Esencial documents work in cybersecurity for Trend Micro, water utilities for Veolia, construction materials for Sika and logistics for CTT Express. Its portfolio also includes campaigns in higher education, nonprofits, consumer electronics and food and beverage.
Expertise ✓
Esencial offers strategic communications, press office support, public affairs and media training. Its cases describe press conferences and brand launches for CTT Express, influencer marketing for Bosch Power Tools, event production for Sika and public awareness campaigns for Cruz Roja Juventud.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 2 Source 1 · Source 2 |
1.4 (283 scored) |
| Consumer campaigns | 2 Source 1 · Source 2 |
2.0 (66 scored) |
| B2B communications | 2 Source 1 · Source 2 |
1.8 (42 scored) |
| Corporate reputation | 2 Source 1 · Source 2 |
1.5 (101 scored) |
| Crisis and issues | 1 Source 1 |
1.1 (139 scored) |
| Public affairs | 1 Source 1 |
1.2 (47 scored) |
| Investor relations | Insufficient evidence | 1.6 (12 scored) |
| Influencer and creator relations | 2 Source 1 |
1.5 (84 scored) |
| Social and content | 2 Source 1 · Source 2 |
1.3 (178 scored) |
| Events and experiences | 2 Source 1 · Source 2 · Source 3 |
1.5 (141 scored) |
Additional summary sources Source 1
- Brand identity
- Brand launches
- Brand positioning
- Content creation
- Crisis communications
- Digital analytics
- Event management
- Event production
- Experiential marketing
- Graphic design
- Influencer marketing
- Institutional relations
- Integrated campaigns
- Internal communications
- Marketing automation
- Media monitoring
- Media training
- Paid media
- Press conferences
- Press office
- Press releases
- Public affairs
- Public awareness campaigns
- Reputation management
- Search engine optimization
- Social media management
- Sponsorship strategy
- Strategic communications
- Sustainability communications
- Technical communications
- Trade show communications
- Video production
- Virtual events
- Web development
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11
Similar agencies
Agencies with a similar pattern of documented expertise.
Listed clients ✓
Esencial’s case studies describe media and launch work for CTT Express and Trend Micro, a trade show project for Sika, and influencer campaigns for Bosch Power Tools. The portfolio also documents public-interest work for Veolia and Cruz Roja Juventud.
- Aalto University
- Barcelona Born Gourmet
- Bosch Power Tools
- Cruz Roja Juventud
- CTT Express
- DHL eCommerce
- Edison Next
- Elite Excellence
- Fundación Atenea
- Gelt
More
- Granier
- KATIA
- Logicalis
- Logitech
- LUMON
- Madrid Open Cities
- Mercabarna
- miMao
- Parc Vallès
- PECADO
- Philip Morris International
- Prosegur Cash
- Ricoh
- SEAG
- Sika
- Smurfit Kappa
- Trend Micro
- Veolia
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14
Publications ✓
Esencial’s CTT Express launch case reports coverage in Europa Press, Cinco Días, El Confidencial, Expansión and La Vanguardia.
Sources 1