PeadContact ✓
Auckland, New ZealandIndustries ✓
Pead’s consumer work spans hospitality, food and beverage, beauty, wellness, consumer technology, property and retail. Its published projects also include work in logistics, music and fashion.
Expertise ✓
Pead documents media relations, influencer marketing and content production for Nespresso’s Vertuo Pop launch and creator work for PUMA’s Speedcat campaign. Its corporate practice lists government relations and its Houston team offers crisis communications.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 2 Source 1 |
1.5 (396 scored) |
| Consumer campaigns | 3 Source 1 · Source 2 |
1.9 (132 scored) |
| B2B communications | Insufficient evidence | 1.8 (67 scored) |
| Corporate reputation | 1 Source 1 |
1.4 (181 scored) |
| Crisis and issues | 1 Source 1 |
1.1 (202 scored) |
| Public affairs | 1 Source 1 |
1.3 (69 scored) |
| Investor relations | Insufficient evidence | 1.5 (19 scored) |
| Influencer and creator relations | 3 Source 1 · Source 2 |
1.6 (131 scored) |
| Social and content | 3 Source 1 · Source 2 |
1.4 (269 scored) |
| Events and experiences | Insufficient evidence | 1.6 (224 scored) |
- Communications strategy
- Community management
- Content production
- Crisis communications
- Crisis simulations
- Government relations
- Influencer marketing
- Issues management
- Media coaching
- Media relations
- Reputation management
- Risk assessment
- Social media strategy
- Spokesperson training
- Stakeholder relations
Similar agencies
Agencies with a similar pattern of documented expertise.
Listed clients ✓
Pead’s portfolio lists work for Port of Auckland, Kindness Collective and Nespresso. Its Mindful Fashion New Zealand case study documents a media campaign for the release of the Threads of Tomorrow report.
Publications ✓
For Mindful Fashion New Zealand’s Threads of Tomorrow report, Pead says it used findings from the report to pitch stories. It lists coverage in Viva, on The AM Show and on RNZ and Newstalk ZB.
Sources 1