PeadOffices
Expertise
Pead combines media relations, influencer marketing and content production. For Nespresso’s Vertuo Pop launch it produced local creative assets and coordinated press and creator activity. Its issues management practice includes preparation and response support.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 2 Source 1 |
1.2 (239 scored) |
| Consumer campaigns | 3 Source 1 · Source 2 |
2.0 (27 scored) |
| B2B communications | Insufficient evidence | 1.5 (13 scored) |
| Corporate reputation | 1 Source 1 |
1.2 (58 scored) |
| Crisis and issues | 1 Source 1 |
1.0 (103 scored) |
| Public affairs | 1 Source 1 |
1.1 (32 scored) |
| Investor relations | Insufficient evidence | 1.8 (4 scored) |
| Influencer and creator relations | 3 Source 1 · Source 2 |
1.4 (53 scored) |
| Social and content | 3 Source 1 · Source 2 |
1.2 (130 scored) |
| Events and experiences | Insufficient evidence | 1.2 (92 scored) |
Additional summary sources Source 1
- Communications strategy
- Community management
- Content production
- Crisis communications
- Crisis simulations
- Government relations
- Influencer marketing
- Issues management
- Media coaching
- Media relations
- Reputation management
- Risk assessment
- Social media strategy
- Spokesperson training
- Stakeholder relations
Similar agencies
Agencies with a similar pattern of documented expertise.
- Whyte Corporate Affairs 4 shared axes
- Taylor Herring 4 shared axes
- Spoke 5 shared axes
- Brookline Public Relations 5 shared axes
- Kindred 5 shared axes
Publications ✓
Pead reports securing interviews on RNZ, Newstalk ZB and The AM Show, along with coverage in Viva, for Mindful Fashion New Zealand’s Threads of Tomorrow report.
Sources 1