PRATContact ✓
Gothenburg, SwedenIndustries ✓
PRAT documents work in cruise travel, oral care, skin care, food and beverage, dairy and wine. Its cases include media outreach for MSC Cruises, consumer campaigns for GUM and NIVEA, and launch work for Elvie in medical devices.
Expertise ✓
PRAT offers media relations, crisis communications and content creation. Its case studies show press trips for MSC Cruises, influencer marketing and social media work for GUM, event production for NIVEA, and consumer research for Elvie.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 2 Source 1 · Source 2 |
1.4 (320 scored) |
| Consumer campaigns | 2 Source 1 · Source 2 · Source 3 |
1.9 (82 scored) |
| B2B communications | 2 Source 1 |
1.8 (48 scored) |
| Corporate reputation | Insufficient evidence | 1.4 (122 scored) |
| Crisis and issues | 1 Source 1 |
1.1 (155 scored) |
| Public affairs | Insufficient evidence | 1.2 (52 scored) |
| Investor relations | Insufficient evidence | 1.6 (12 scored) |
| Influencer and creator relations | 2 Source 1 · Source 2 · Source 3 |
1.5 (96 scored) |
| Social and content | 2 Source 1 · Source 2 |
1.3 (210 scored) |
| Events and experiences | 2 Source 1 · Source 2 · Source 3 |
1.5 (168 scored) |
Additional summary sources Source 1
- Consumer research
- Content creation
- Creative development
- Crisis communications
- Digital communications
- Event marketing
- Event production
- Influencer marketing
- Media pitching
- Media relations
- Press releases
- Press trips
- Product launches
- Public awareness campaigns
- Public relations
- Social media marketing
- Thought leadership
- Video production
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16
Similar agencies
Agencies with a similar pattern of documented expertise.
Listed clients ✓
PRAT’s cases describe press trips for MSC Cruises, creator campaigns for GUM, a launch event for NIVEA, and workplace food research for Convini. Its portfolio also includes campaign work for Eucerin and Arla Foods.
Publications ✓
PRAT reports travel features for MSC Cruises in Allers, Icakuriren, Hemmets Journal, Allas, Søndag and Femina. Its Convini case reports coverage in Tidningen Chef, Arbetsliv, Dagens PS and P4 Malmöhus.