Progressive PR & CommunicationsContact ✓
Melbourne, AustraliaIndustries ✓
Progressive PR & Communications documents campaigns in toys, children’s products, food and beverage, hospitality and sports. It also describes nonprofit campaigns and local government work, including publicity for community events.
Expertise ✓
Progressive PR & Communications combines media pitching, influencer marketing and campaign measurement. It documents influencer gifting and ambassador interviews for Daffodil Day, and media relations and community activations for a reusable-bag campaign. The agency also offers issues management and stakeholder engagement.
Scores describe documented focus. 1 means clearly offered service, 2 means documented client work, 3 means stated specialty with at least two distinct documented examples. The average uses all available scores on each axis. Dotted lines pass through the center where scores are missing.
Scores and sources
| Expertise | Agency | Network average |
|---|---|---|
| Earned media | 3 Source 1 · Source 2 · Source 3 |
1.4 (323 scored) |
| Consumer campaigns | 3 Source 1 · Source 2 · Source 3 |
1.9 (83 scored) |
| B2B communications | 2 Source 1 · Source 2 |
1.8 (48 scored) |
| Corporate reputation | 1 Source 1 |
1.4 (122 scored) |
| Crisis and issues | 1 Source 1 |
1.1 (155 scored) |
| Public affairs | 2 Source 1 · Source 2 |
1.2 (52 scored) |
| Investor relations | Insufficient evidence | 1.6 (12 scored) |
| Influencer and creator relations | 3 Source 1 · Source 2 · Source 3 |
1.5 (96 scored) |
| Social and content | 2 Source 1 · Source 2 |
1.3 (212 scored) |
| Events and experiences | 2 Source 1 · Source 2 |
1.5 (172 scored) |
- Ambassador interviews
- Ambassador outreach
- Behaviour change communications
- Brand positioning
- Campaign measurement
- Campaign reporting
- Campaign strategy
- Community activations
- Content creation
- Creative ideation
- Event promotion
- Fundraising campaigns
- Influencer gifting
- Influencer marketing
- Issues management
- Media familiarization trips
- Media monitoring
- Media pitching
- Media relations
- Press releases
- Product launches
- Public relations
- Spokesperson outreach
- Stakeholder engagement
- Strategic communications
- Thought leadership
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15
Similar agencies
Agencies with a similar pattern of documented expertise.
Listed clients
Progressive PR & Communications reports promoting Penny for Pound’s Richmond opening and encouraging shoppers to carry reusable bags for Sustainability Victoria.
- Australian Sports Foundation
- BIC
- Big Sky Retreats
- Brainwave
- Bus Stop Films
- Cancer Council
- Centre for Excellence in Child and Family Welfare
- Chobani Australia
- Cold Rock Ice Creamery
- Consumer Policy Research Centre
More
- Continence Health Australia
- Funtopia
- Global Table
- Grampians Grape Escape
- Grazeland
- HeartKids
- Hoopla
- Hush Foundation
- Jazwares
- Just Play Products
- Kidney Health Australia
- Kryal Castle
- LeapFrog
- Legacy Australia
- Life’s Little Treasures Foundation
- Little Athletics Australia
- Little Athletics SA
- Luna Park Melbourne
- Luv-a-Duck
- Melbourne Skydeck
- Murray River Council
- Musculoskeletal Australia
- Museum of Play and Art
- Ovarian Cancer Australia
- Oz Feline Fair
- Peninsula Hot Springs Group
- Penny for Pound
- Poppin Popcorn
- Puffing Billy Railway
- Shane Warne Legacy
- Smiggle
- Sustainability Victoria
- Sydney Fair
- The Ascott Limited
- The Bare Bird
- The Perfect Events Group
- Universal Pictures Australia
- Winston Churchill Memorial Trust
- Workways
- Yarra Riverkeeper Association
Sources 1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 · 18 · 19 · 20 · 21 · 22 · 23 · 24 · 25 · 26 · 27 · 28 · 29 · 30 · 31 · 32 · 33 · 34 · 35 · 36 · 37 · 38 · 39 · 40 · 41 · 42 · 43 · 44 · 45 · 46 · 47 · 48
Publications ✓
Progressive PR reports Herald Sun, The Age and Australian Traveller coverage for Moama Lights, Good Food and Broadsheet coverage for a bakery opening, and 7NEWS and ABC News coverage for Sustainability Victoria.